As an entrepreneur, it's obvious that you want to keep the process simple and fast. There are many buyers looking to buy items or services and it does not help if things are complicated. Remember, the website is all about the customer. It is a business for people's hard earned money and your business focus on exchange for goods and services.
If you make the website crappy, then it is hard for people to know more about you. It does not work right or correctly, both on the computer or phone, then you are missing out a lot. Or worse, it can hurt your reputation. Also, if you are resilient to changes, importantly, good changes, then you will wait all year for people to find your business and have none.
You're better than that. At Soda City Marketing, we try to give your customers to your competition when you can gain new ones and keep them through free word-of-mouth promotion and referrals.